The interview was conducted by Infieon Supermileage’s Power Train Lead, Atmodeep Sen on Instagram Live. The session started with the interviewer and the interviewee discussing about the current scenario of covid-19 in their respective cities. As the session was held on the auspicious day of India’s 74th Independence Day, Mr. Bhatnagar expressed his greetings to the viewers. The session proceeded and Mr. Bhatnagar enlightened the viewers with the background of his start-up Garage Plug. The automotive business was set up in 2017 for which the work started approximately 1 year back. The company specializes in Aftermarkets such as garages, OES, OEMs parts etc. They have a tie up with 1 million plus multi-brand shops in India and Middle East. They have established themselves in more than 12 countries and hope to expand further in The United States and UK.
Thereafter, the interviewer started asking questions to Mr Bhatnagar. The first question being “How do the consumers establish a partnership with you?” To which Mr Bhatnagar replied “They can reach out to our site, through which they can get in contact with our team and the procedure would be explained thoroughly. Basically, the sales are mostly done online which we call inside sales. The good will gives us about 30-40% of the business.”
Later, on being asked about goals and objectives of Garage Plus Mr Bhatnagar gave a quick insight on it. He laid down the following points:
- They help the multibrand workshops to grow in business. They help them in making a comeback if something unexpected has happened. They try to make a healthy and connected ecosystem by including all the consumers throughout the world.
- They provide their aid to even the smallest of the manufacturing companies. They not only help them to get on board with the online platform, but also conduct webinars and meetings to help them generate their revenue. Due to the covid-19 crisis the consumers faced severe setbacks but Garage Plug provided them financial aids also and luckily all of them have survived and thriving.
- In the start they met 300-400 owners who were not well educated. They were even scared of using technology. So, providing them with online method was very difficult for Mr Bhatnagar and his team but they worked hard for it and provided ease of use to their consumers.
Then the question came about how the start-up has altered its proceedings and style of work since the start of the pandemic. To which Mr Bhatnagar replied “Adapting to situation is very important for a start-up. So, we are providing touchless automotive platform with zero touchpoints.” Then the speakers talked about the recession that is occurring throughout the world with major automotive industries declining, cancellation of various automobile events. Showrooms footfall etc. Mr Bhatnagar made us familiar about the isolation economy and how the masses are planning to go solo and aiming on less use of share autos and taxis.
On being questioned about the future of the automotive sector Mr Bhatnagar replied “As the economy is going cashless rapidly so it is the need of the hour for every business to move online. People who are trying to innovate during these times will thrive in the future. The real picture will be out in about 12-24 months but one thing likely to happen until then is that the businesses will go slow.” The future plans for garage plug was to expand in USA but due to the pandemic it has been delayed for another 2 years. They are now planning to expand more in India and Middle East.
The innovative entrepreneur then gave out some important tips and suggestions for our career prospects. He motivated us by saying “If you really want to do something do not wait too long. If you wish to become an entrepreneur do not work too long for any company to gain experience, as not much of it would count in the long run. We can try to provide solutions even to the most trivial problems and earn millions. Student epoch is the best time to take the maximum risks. We have problems all around us, we just need to learn to identify them.” He told us that we should overcome our fears, family pressure, job pressure etc to fulfil our dreams. We should start working towards our goal as soon as possible. We should try and learn from the experienced achievers in our field. He said “When recessions and depressions have occurred in the past all great businesses evolved. So today is the time for innovation.”
Mr Bhatnagar then portrayed his journey in reaching this milestone. He said that this start-up was his 6th venture. The previous 5 failed because although he had some consumers, the start-ups were not worth for monetary support. So, he had to let them go. One of which was mobile based CRMs which was completely on-site basis. According to him the start-up failed as he wanted to make millions by himself. So, overconfidence let him down. Then he started enlightening us about his journey for the current successful venture. When he launched Garage Plug they only had one feature yet in the very first week, they got 3 customers who signed for an annual pack. He was motivated for this start-up when he used to work in automotive field and saw closely the difficulties faced by his co-workers. They have also contributed towards nature by going paperless and working totally digital.
Someone from the audience asked Mr Bhatnagar that “how should we work to get funding as it is the greatest hurdle?” To which Mr Bhatnagar replied “I disagree with the point that getting a funding is the greatest hurdle. A start-up faces much greater hardships at later stages. If you have a good product you do not have to go to investors, they will approach you. Funding is not the success. It is just the first step to add value.”
Lastly, as we concluded the session Mr Atmodeep thanked Mr Bhatnagar on behalf of the audience and himself for the wonderful forty minutes, we all witnessed. The session was truly a combination of knowledge and motivation for all.